Decisions are only as good as the data behind them. We configure GA4, Google Tag Manager, Search Console, and conversion tracking so your clients can trust every number in their dashboard — and act on it with confidence.
Perfect For
Sites still running Universal Analytics data or with a GA4 property that was never properly configured after the migration
Businesses reporting on traffic, leads, or conversions but unable to trust the accuracy of the numbers they're seeing
New websites being launched that need a clean tracking foundation before any SEO or paid media work begins
E-commerce sites that need purchase, add-to-cart, and checkout funnel events firing accurately in GA4
Sites with a messy GTM container accumulated over years — duplicate tags, broken triggers, and ghost tags firing on every page
About This Service
Analytics and tracking setup is the technical foundation that makes every other marketing and SEO decision meaningful. Without reliable data flowing into the right places, traffic reports are guesses, conversion attribution is fiction, and SEO performance is impossible to measure accurately. Google Analytics 4, Google Tag Manager, and Google Search Console each serve a different but interconnected role — GA4 measures on-site behavior and conversions, GTM manages the tags that fire tracking code without requiring direct code changes, and Search Console reports on how the site performs in organic search. When all three are configured correctly and connected to each other, the result is a trustworthy single source of truth for organic performance.
The reality for most sites is that tracking is broken, incomplete, or actively misleading. GA4 properties set up by copying a snippet into a header rarely capture custom events, measure conversions correctly, or filter out internal traffic and spam. GTM containers inherited from previous agencies often contain dozens of duplicate tags, misfiring triggers, and deprecated pixels still running silently in the background. And Search Console properties are frequently unverified, unclaimed, or connected to the wrong GA4 property — meaning organic data never feeds into the analytics reports where decisions are made. This service addresses all of it from the ground up.
Fully configured with events, conversions, filters, and Search Console integration
White-labeled deliverables under your agency brand
One-time project pricing — no retainer required
Scope of Work
From auditing what's currently installed to building a clean, verified tracking stack — every tag, event, and conversion configured to capture the data that actually matters.
So the setup stays clean
Deliverables
Every deliverable is white-labeled and ready to hand directly to your client under your agency branding.
Tracking audit report documenting all issues found and actions taken
Fully configured GA4 property with filters, conversions, and Search Console linked
Clean GTM container with all tags verified in debug mode before publishing
Verified Google Search Console property linked to the correct GA4 account
Measurement plan documenting every tracked event, its trigger, and its purpose
Custom GA4 exploration reports for the metrics that matter most to the client
Try Before You Commit
Not ready for a full retainer? Order this as a standalone service on a single client site. No commitment required. See the quality of the work before deciding on a longer engagement.
One-time project pricing per site, billed to your agency at wholesale. You set your own margin.
6–7 hrs
10–12 hrs
16–20 hrs
Common Questions
Probably yes. Most GA4 properties that were migrated from Universal Analytics were never properly configured — events aren't firing, goals aren't set, and the data being collected isn't reliable enough to make decisions from. We audit the existing setup first and fix what's broken. If it's beyond repair, we rebuild it cleanly. Either way, your client ends up with analytics they can actually trust.
Yes. Every dashboard, report, and document we produce is white-labeled under your agency name. If we build in Looker Studio, the report lives in your account and your client sees your branding throughout. Harper Media Group is never referenced anywhere in client-facing materials.
For a standard client site, full GA4 setup and event tracking typically takes 7–10 business days from the point we receive access. We'll need editor access to the client's GA4 property and Google Tag Manager container, plus view access to their Google Search Console. All access requests go through you — we never contact the client directly.
We work across all major platforms. Shopify and WordPress both have well-established GA4 and GTM implementation paths. Custom platforms are scoped individually — we'll confirm feasibility and any limitations before starting so there are no surprises on delivery.
Everything stays in place. The GA4 configuration, event tracking, dashboards, and Search Console integration all live inside your client's own Google accounts. There is no dependency on our continued involvement — your client owns everything we build, and it continues working regardless of your relationship with us.
Book a free 30-minute partner strategy call. We'll walk through your client roster, identify which services fit, and confirm pricing. No obligation.